ABOUT US
Hi! Welcome to your safe place!
My name is Jessica, Jess for my friends, I was born 22 years ago in Switzerland and if you are here it is thanks to my creativity and my ambition because otherwise this store would not exist.
Then I grew up and became a skinny, insecure girl.
Unhappy with the comments about my body from my classmates at school, I had unwittingly lost my self-confidence.
And as soon as I earned my first money, it was time for me to find a new style , clothes that I wasn't used to wearing.
When I wore them I said to myself "if I find my outfit beautiful there is no reason why I shouldn't be beautiful too " As they say fake it until you make it (for friends who don't speak English: fake it until you make it).
And girl, I have managed to acquire self-confidence over the years!
My body hasn't changed, but my mind and my perception of myself have!
Until the day I wanted to do something other than work in offices.
And I thought about helping other women to have confidence in themselves through their outfits and to be fulfilled in each of their own styles.
I took a training course to do e-commerce, I obviously didn't know this field and here we are almost a year later that the store opened the site!